23. - 28. JULY 2018 - HJØRRING - DENMARK
Thocks India

Dana Cup changed Adhithi's life


- The level at the Dana Cup competition was very high, so it created a challenging environment to play at which kept me looking ahead for every match we played! This was the remark from Adhithi Rajgopala, captain of the Indian team "Amma FC" after her coach, Bikram Thockhorn asked why she wants to return to the Dana Cup?

Adhithi Rajgopala played in the Dana Cup for the very first time in 2016 and she will return with her team mates in 2017.

- Dana Cup was definitely a major highlight of my life because it not only taught me football but it also gave me an opportunity to meet different people from various countries, understand their culture, got me ever lasting friendships, gained me respect, gave me confidence, exposure and an amazing experience.
- Dana Cup is definitely a turning point in my life because it made me realize how tough and competing the outside world is and how hard one must work in order to excel in their field. This tournament has changed my entire life by making me take football as my profession and it still keeps me going with that fire inside me to become an international football player and bring pride to my country.
For the Dana Cup it is fantastic to hear how much Adhithi has achieved through her experience at the Dana Cup and how it has changed her life in a positive way. Football is, in many ways, a game with perspective!
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nyhed 02.02.17 3

24-29 July


Uniting young soccer players from all around the World to play the beautiful game of football. Are you ready to test your skills against teams from far off corners of the World? Are you ready to make friends across borders, friends that you will remember for years to come? Dana Cup is the answer, both for your football development and your social engagement.

Entries are flooding in for 2017 from around the World - Africa, Asia, Australia, Europe, North America and South America. Last year we were honored to welcome 1.153 teams - join our fantastic football festival this summer.
35 years of experience
* 115 nations
* 4.129 clubs
* 25.315 teams
* 63.582 games
* 270.229 goals
A summary of the Dana Cup Hjørring:
* More than 1.100 teams from 45 countries
* Denmark's largest sporting event
* The World's third largest youth soccer tournament
* The World's most international youth tournament with 90% foreign teams
* Excellent grass fields in a safe environment
* 20,000 participants playing in international groups
* Kilometers of beautiful sandy beaches close by
* A fantastic organization with top class personal customer service
* Memories for the rest of your life
Classes and age limits:
Boys B19, B17, B16, B15, B14, B13, B12(7) & B11(7)
Girls G19, G17, G16, G15, G14, G13 and G12(7)
To recieve our tournament prices, just send a quick e-mail to This email address is being protected from spambots. You need JavaScript enabled to view it.
Our entry deadline is 1st of May 2017, you can enter online here
We look forward to welcoming you and your club to Hjørring in the summer of 2017, you will be more
than welcome.
Join the Dana Cup Family in 2017!
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Photo: Are they training to go to the Dana Cup this year? That is the question after the Dana Cup visited the French school in Havana.

French school to form a team together with local Cubans


Football unites!

L’école française de La Havana, a French school located in Cubas capital, is proof of that. Now it looks like the school will strengthen their solidarity with the local Cubans by participating at the Dana Cup. In 2016 the Dana Cup welcomed a new nation, St. Croix and the efforts continue to include the entire World. Up until now, 115 nations have participated and if the efforts pay off in Cuba we can reach 116 nations this year. 

- Our visit to the French school where we met with the Sports Director, Aidan Bueno was a fantastic experience with eager young kids who love to play football. Now I hope that we will be able to give them the experience they are wishing for at the Dana Cup this summer, says Dana Cup Director - Jette Andersen. Jette was together with Alison Leigh Forman from Marketing and Mexican, Patricia Espinosa who organized the trip to Cuba and assisted translating in both Spanish and French.

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Photo: Jette Andersen chatted lightly with the children at the French school and she has no doubt that they would love to take part in the Dana Cup. 

- We had the opportunity to present the Dana Cup, not just the content but the whole idea around the tournament and the children were very wide eyed. I have no doubt that they will do everything they can to be able to come and play football in Hjørring, says Jette Andersen. The Sports Director, Adian Bueno is also very interested. Now we need to discuss this with the parents and we will work towards putting together a trip to the Dana Cup and Europe, says Adian Bueno. As we do daily here in Cuba, we are going to include the children from the local football club in the project. It is very important for our students to have close contact with the local Cuban children and such a football trip will be a fantastic experience.

The Dana Cup delegation had the opportunity to watch the football training where the French school students and the Cuban children participated. The Cuban children have a 41 year old female coach, Yoanis Linaris who is also still playing football. It was a wonderful experience and now our hope is that Cuba will be a new nation, nation number 116.

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Photo: A nice football and Dana Cup conversation on the training field in Havana. From the left, Sports Director - Adian Bueno, the 41 year old female coach and national team player - Yoanis Linaris and Dana Cups translator and agent - Patricia Espinosa.

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Photo: Dana Cup's Director Jette Andersen could ascertain a tremendous media interest when she recently visited Cuba in the hope of making Cuba nation number 116 this year. 

The Cuban press considers the Danish tournament a true adventure


There is no doubt that young Cubans will have a wonderful time, filled with great experiences if they participate at the Dana Cup. We hope to form a close relationship between the Dana Cup and Cuba, so the children can enjoy this experience.

Journalist José Luis López Sado from Juventud rebelde, one of Cuba's national newspapers, showed an enormous interest in helping young Cuban's unite with the rest of the World on the playing fields in Hjørring.

The Cuban journalist made an agreement with the delegation that visited Cuba, to explore the possibilites and José Luis López Sado received an exclusive interview for his Sunday newspaper. The interview has not only be seen all around Cuba but it has been distributed throughout the World via Cuban Ambassies. 

For the Dana Cup it is a constant wish to add new nations to the participant statistics. Cuba has shown a more open attitude since 2015, so it is only natural to work towards making Cuba nation number 116 at the Dana Cup this year.


Photo: From the interview in Havanna, from the left Director Jette Andersen - Dana Cup, Journalist José Luis López Sado - Juventud rebelde and Marketing Alison Leigh Forman - Dana Cup.

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Warm reception at the Cuban Sports Institution 


Cuba is a country that has produced several major sporting persons and athletes and until now, football has been in the shadow of baseball. But today, football is on the rise and at the same time, Cuba since 2015 have a more open policy, the Dana Cup can see an opportunity to include the tropical nation with the already 115 nations that have been represented at the Dana Cup in Hjørring.

A delegation from the Dana Cup has just recently visited Havana.

- I believe that we will see results, perhaps not this year but from 2018. I am without doubt convinced that the Cuba people are interested, says Director - Jette Andersen from the Dana Cup. It is an exciting task to invite Cuban teams to the Dana Cup. Cuba is a nation where baseball is on top but we also experienced during our stay, that the children were playing football everywhere it was possible in Havana. 

Jette Andersen admits that it can be difficult to make contacts but it can be achieved.

- Now we have a good understanding about the organization of football in Cuba and it is very different to what we know in Denmark, says Jette Andersen. They do not have clubs as we do in Denmark, they play football in their schools and it is a part of their educational system. This is what we know so far and thus a very important partner in Cuba is INDER, the National Institute of Sports, Physical Education and Recreation. 

We received a fantastic welcome and there is no doubt that the Director, Adelaida Ramos Puig, together with three others, will do all she can to see teams from Cuba at the Dana Cup and hopefully already here in 2017. They can see the meaning in uniting Cuban children with other young children from all around the World. At the meeting in Havana there was also a representative from UNICEF, who is also very interested in establishing connections between Cuba and the Dana Cup.

We would like to thank our agent, Patricia Espinosa for all of her assistance in setting up the meetings in Cuba.

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Photo: An important meeting with INDER gave hope that Cuba will be represented at the Dana Cup. From the left, Marketing Alison Leigh Forman - Dana Cup, Director Adelaida Ramos Puig - INDER, Amièe Betancourt - UNICEF Cuba and Director Jette Andersen - Dana Cup.

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Dana Cup to meet US coaches


The tournament invites the whole world within.

Direct contact with thousands of American soccer coaches will assist in making the Dana Cup Hjørring and even wider tournament. For many years, the Dana Cup have been present when the American soccer coaches meet in Los Angeles at their yearly convention, the NSCAA.

- For many years the number of American teams was very high but after 9/11 there was a major decline. Now we would like to get the numbers back up again, says the Director of the Dana Cup - Jette Andersen.

- The participation of more American teams, means more interest from other nations to participate.  

- So being a part of the NSCAA Convention, not only gives more American teams but also more teams from other nations and that makes the Dana Cup Hjørring even more interesting.

Dana Cup is represented at the convention with Director - Jette Andersen, Marketing - Alison Leigh Forman, Accommodation Co-ordinator Bob Knudsen Andersen and Event & Sponsor Director - Mads Larsen. They are excited to welcome guests at the convention.

The convention opens on Thursday the 12th of January and the Dana Cup stand closes again on the 14th of January.


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video 2017

New Dana Cup Video


Dana Cup together with our partners Gistrup Film, have renewed our promotion video for 2017. Our video is a central part of our stand when the Dana Cup opens up on Thursday the 12th of January at the American Coaches Convention NSCAA (National Soccer Coaches Association of America).

Over a period of three days when the exhibit hall is open, the Dana Cup stand will be visited by thousands who are interested in hearing more about the huge International Youth Soccer Tournament held in July in Hjørring. At the convention, it is all about networking and making contacts, which results in more foreign teams at the Dana Cup, Hjørring.
With its beautiful and festive photos, the renewed promotion video is a good appetizer, as it plays on the screen during the week.
You can watch the video here on our website, enjoy the smell of summer and youthfull happiness!
Use this LINK or just click on the above photo.
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Dana Cup has lost its Master of Ceremonies


Jens Jørgen Gaardbo Andersen, aged 67 has passed away.

The Dana Cup’s Master of Ceremonies for the last 4 years has passed away at the age of 67. Jens Jørgen, who died suddenly during a recent trip to Rome, used his dedication and diligence to ensure the major task of all the side events around the Dana Cup operated smoothly.
Jens Jørgen worked closely together with the Master of Ceremonies, Søren Kærholm and he took over the position after Søren passed away in 2013. From the opening ceremony on Monday during the Dana Cup week to the last final game on Saturday, Jens Jørgen has the responsibility of making sure that the ceremonies were a success. He put all of his efforts into the tasks at hand and everybody knew that the opening ceremony at the Bredbånd Nord Arena, the finales and presentation of medals, together with other arrangements in Hjørring and Park Vendia during the week, were in safe hands.
It was not only during the Dana Cup week that the organization had the pleasure of Jens Jørgen’s expertize. Just recently, Jens Jørgen was also responsible for some major tasks related to Fortuna Hjørring’s 50th anniversary in November.
Jens Jørgen’s organizational strengths were not only used by the Dana Cup. He was also highly engaged in musical performances in Hjørring, his background with the KFUM Orchestra and Bagterp Brass Band found him taking part in many musical events.
Jens Jørgen will be missed, primarily by his family but he will also be greatly missed here at the Dana Cup.
In loving memory of Jens Jørgen!
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nscaa convention



Dana Cup Hjørring - Booth 620

Dana Cup, will once again, be attending the huge NSCAA Convention in 2017 in Los Angeles from the 11th to the 15th of January.
Billed as "The World's Largest Annual Gathering of Soccer Coaches and Administrators" the NSCAA Convention and US Youth Soccer Workshop draws more than 6,300 coaches from our 32,000-plus members, and more than 11,000 attendees. The exhibit portion of the Convention annually showcases more than 300 exhibitors making it The Largest Soccer Trade Show in North America.
If you are planning on making a trip to Los Angeles, you are more than welcome to come and visit the Dana Cup at Stand no. 620. We will be spreading the word about: the Dana Cup Hjørring, Dana Cup SportsCenter, FiberHallen, Fortuna Hjørring, Dana Cup International Soccer Academy, making contacts and forming friendships - welcome!
If you would like to book a special meeting with us, feel free to contact us by e-mail today: This email address is being protected from spambots. You need JavaScript enabled to view it.
Read more about the NSCAA Convention here and share our experience at the convention on our social media sites, as we update throughout the week!
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Kasper Poulsen's funeral is on the 9th of December at 1.30 pm at the Sct. Catharinæ Church in Hjørring


At the Dana Cup and Fortuna Hjørring we have lost a fantastic employee and friend. Kasper Poulsen passed away on Saturday the 26th of November.

Kasper meant a lot to all of us, he made sacrifices for us and we are many who had the pleasure of knowing and meeting Kasper. It was not only in Hjørring that Kasper's good humor and helpfulness was felt. We know this, as condolances are flooding in from all around the Word from people who felt his helpfullness and who learned to appreciate him. 

Kasper's spirit is closely linked to the Dana Cup and Fortuna. His heart was in Fortuna and with young footballers generally. We wish to keep Kasper's memory alive and feel that it is appropriate to establish a Kasper Poulsen Travel Fund. Even though it looked like Kasper lived his life only in Fortuna and at the Dana Cup, he also loved to explore the World outside of Landlyst and Park Vendia. He could recount numerous adventures to many places, with the USA being a favourite.

Future football players and leaders must also have the opportunity to experience the great "Football World". Kasper Poulsen's Travel Fund will make this possible. The fund will be administered by a committee in Fortuna and the Dana Cup. Part of the capital and returns will be distributed evenly to footballers and leaders, both individual players and teams. The distribution from the fund will take place once a year. The committee can decide to distribute several times. Guidelines for the fund are being prepared. 

Kasper Poulsen's funeral is on Friday the 9th of December at 1.30 pm at the Sct. Catharinæ Kirke in Hjørring. Afterwards their is a memorial gathering at the Dana Cup SportsCenter.

The fund is already established and you can contribute with an amount instead of flowers to Kasper's Travel Fund.

Payment can be made into the account in Spar Nord Hjørring Registration: 9001 Account number: 1400042329.
IBAN: DK0290011400042329 Swift: SPNODK11
With overseas payments: 

Kasper Poulsens Rejsefond
c/o Fortuna Hjørring
Børge Christensens Vej 5, 9800 Hjørring
Remember to note the name of sender with your payment.
Fortuna Hjørring and Dana Cup

Jette Andersen
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