23. - 28. JULY 2018 - HJØRRING - DENMARK

Dana Cup Menu is ready


Healthy food for strong players is excatly what is needed when you must perform in the games at the Dana Cup Hjørring 2017. There are many games throughout the week, so you need all the "energy" you can get. Your calorie consumption is huge, so you need a lot of healthy food during the week. 

The Dana Cup receives fresh deliveries of food several times a day and the menu has been made in collaboration with dietians from the Hjørring Hospital to cover the young players needs for calories and vitamins. We know that individual needs are different and therefore it is possible to be served several times at the one dining!

Dana Cup menu 2017 can be seen here (NOTE - In 2017 there is no pork on the menu!)

Our A-band which includes meals (3 meals per day) can be used from Monday (dinner) to Saturday (lunch).

At the same link above, you can read more about our dining halls, dining times, extra meals and special meals for players, trainers or leaders who have allergies! 


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Participants at the Dana Cup have the possibility to play PES 2018 before its release.


The partnership between the Dana Cup and the Japanese Digital Entertainment Company KONAMI is a reality.

The new collaboration will create an even stronger synergy between the game on the playing field and the football game Pro Evolution Soccer, as the young people will be given the opportunity to develop their football talent as well as enhance their social relationships off the playing field. 
In the PES 2018 tent during the Dana Cup week, KONAMI will give participants the exclusive experience to play PES 2018 before its release. Participants will also get the opportunity to meet some PES League players, who will be running a workshop to teach participants what it is like to play in a huge e-Sports tournament and how to be successful. The PES players will share their knowledge and experience so participants can develop their talent both in the game and on the playing field, as tactical skills can be directly transferred from Pro Evolution Soccer to the playing field.
PES 2018 and Dana Cup have a common goal to develop and strengthen young people's unity, knowledge and passion for football all around the World. So both parties have great expectations for the cooperation. 
“We are extremely happy with our new partnership. For both of us it is about uniting young people from all around the World in the name of football. We work together with some of the top clubs and athletes in the World / FC Barcelona, Liverpool FC to Usain Bolt but it is just as important to support talent and youth development”, says Jonas Lygaard, Senior Director, Brand & Business Development at Konami Digital Entertainment BV KONAMI.
Jette Andersen, Director for the Dana Cup expresses her great enthusiasm for the new partnership with KONAMI and once again highlights the importance of uniting the youth of the World through diverse football events.  
You can read more about the partnership here
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Special Dana Cup strip from SPORTMASTER


Would you like to have a brand new playing strip at the Dana Cup Hjørring 2017?
You can order a complete set via our Dana Cup partner SPORTMASTER
The brand new set includes the Dana Cup logo and number.
With your new playing strip you will be 100% ready for the Dana Cup in July.
See the special offer attached here!
Order by the latest date the 30th of June via e-mail to: This email address is being protected from spambots. You need JavaScript enabled to view it. or ring: 00 45 98 82 05 80

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Photo: The Global Goals for Sustainable Development - read more here

Dana Cup helping to sustain sustainable development


The huge youth soccer tournaments, Dana Cup in Hjørring and Norway Cup in Oslo are uniting through a network collaboration with Eir Soccer, who are working together with the UN, the civil society, the private sector and governments all around the World to create platforms that enhance cross-cutting discussions and action for sustainable development through football. 

The leading football tournaments and organisations stand together to use their influence and their positive reputation to contribute to the achievement of the UN's Sustainable Development Goal.
The committed organizations will highlight the great potential of football and sports organizations as a driving force for development and inspire others to participate and assume responsibility for making movement towards sustainable development. Throughout the project, thousands of young players, their parents and their communities will be introduced to the World Goals and underlying values ​​of the Agenda 2030.
On Thursday the 8th of June 2017 the project will be launched in Oslo. The Norwegian Prime Minister, Erna Solberg and the Norwegian Minister for EU, EØS and Nordic Co-operation, Frank Bakke-Jensen will start the process. The Director for the Dana Cup, Jette Andersen and Alison Leigh Forman will take part in the event in Oslo.

You can read more about the project here
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news 11.05

We are counting down...


The final date for registration for this year's tournament was on the 1st of May and today we have just over 1.100 teams. This is absolutely fantastic. If anyone has forgotten to register or just really want to sign up at the last minute, feel free to This email address is being protected from spambots. You need JavaScript enabled to view it. and we will see if we can fit you in. 

Dana Cup Hjørring has started many new projects, like our new Dana Cup International Football Camp, the week before Dana Cup. Here you have the opportunity to train up until the last minute, so you are 100% prepared to make it to the top at the Dana Cup. You can register for the camp here
Our brand new Dana Cup Academy will open up in August in Hjørring! The academy will be the first of its kind in Denmark. The Dana Cup Academy offers Danish and international female football players personal development with football as the main focus but also hand in hand with other educational options, tailor made for each individual student. You can read more about the Dana Cup Academy and studies here!
But the most important event is the Dana Cup in Hjørring from the 24th to the 29th of July. This is the week where we unite more than 20.000 young footballers between 11 and 19 years of age - boys and girls - to international football at it's best!  

The Director of the Dana Cup, Jette Andersen, has the following message:

- Everyone here at the Dana Cup and Hjørring Community are preparing to welcome guests from near and far, in the best possible surroundings. We are getting ready for a week filled with fantastic football, friendships across borders and activities on the sidelines. It will be an event that you have never experienced before and will never forget! 

Welcome - everyone - to the Dana Cup Hjørring 2017.
news 11.05 2
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Liverpool 1

New agreement is a major plus for the Dana Cup!


Dana Cup and Fortuna Hjørring have made a sponsor and partnership agreement with the global sportswear and equipment company - New Balance. The agreement will commence from 1 July, which means the Dana Cup 2017 will highlight this new partnership.

New Balance are sponsors and partners with some of the World’s largest football clubs, like Liverpool FC who are also well known for their advanced football academy. Liverpool FC have top class coaching staff available and through the agreement New Balance have with Liverpool FC, we are able to use two of the club’s coaches at the Dana Cup 2017.
This means that participating teams at the Dana Cup 2017 will have the opportunity to receive some special training by the experts from Liverpool FC. Teams will have the opportunity to qualify for a training session by taking part in a competition via our website very soon!
A New Balance ambassador and Liverpool FC Legend will also make an appearance at the Dana Cup this year as we unite to give our participants an extra experience.
Here at the Dana Cup, we are extremely excited with the new agreement with New Balance, primarily as it means we can give our participants more experiences and new activities. Dana Cup will be an unforgettable experience for those who participate!
Read more about Liverpool Football School
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Ambitious elite concept in Denmark


Dana Cup Academy offers development for women football players for the highest elite level

Dana Cup Academy has published the concept of Denmark's most ambitious elite plan for the development of women footballers. You can see the concept here

Dana Cup Academy in Hjørring will open in August 2017. The academy is the first of its kind in Denmark. Dana Cup Academy offers Danish and international female football players personal development with football as the main focus but also hand in hand with other educational options, tailor made for each individual student.

The academy has first class facilities and top level coaches. The schooling and studies are adapted to each individuals wishes and level and there is a wide range of different educational institutes located close to the Dana Cup Academy.
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Skallerup-Vennebjerg IF


We are extremely happy to participate in the Dana Cup Hjørring. It is fantastic to be able to offer our players such an experience.

I have been a football coach for 25 years, I have seen Champions League in Italy and many other exciting things with football. But the best experience I have had was last year when we participated in the opening ceremony at the Dana Cup. Walking through the city streets and feeling the amazing atmosphere beats everything else that I have experienced. I was touched, proud and happy at the same time.   
We can highly recommend all clubs regardless of nationality to take part in the Dana Cup. Dana Cup gives experiences you will remember the rest of your life.
Skallerup-Vennebjerg IF
Chairman and U15 coach
Mogens Juulsen
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Destination Denmark

Transport to and from Dana Cup Hjørring


As you know we offer free transport to and from your accommodation for Dana Cup participants paying the A-band fee and who are arriving and departing with the:

- Ferry in Frederikshavn, Hirtshals or Grenaa
- Plane in Aalborg or Aarhus
- Train in Hjørring

If you need to or wish to arrive in Billund, Copenhagen, Hamburg etc., and you are looking at booking a bus or train then we can assist you. We can book buses as requested and we can book train tickets 2 months prior to your expected departure date, just get in touch for more information.

Here in 2017 we are offering teams the options to be placed on a “Shared bus list” this means we can sign you up if you are interested in sharing a bus to and from any of these paid pick up places and we can try and put your team together if possible in a shared bus. It all depends on arrival dates, times and number of persons but if possible it can help cut the costs of your bus transfer, if not then you still have your bus booking option and or train booking option.

Get in touch if you wish to be placed on our list or if you need assistance with your transfers This email address is being protected from spambots. You need JavaScript enabled to view it. 
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Strong sponsors are now behind Fortuna and Dana Cup Hjørring

Fortuna and Dana Cup have entered into new agreements with New Balance, SELECT and SPORTMASTER - all leaders in the sporting brand industry.    

From 1st of July, you will see a new logo on the sports clothes that the players wear in Fortuna and new footballs in their games. The new agreement by Fortuna and Dana Cup, with New Balance and SELECT will also see products from these quality sporting brands at the Dana Cup tournament.

Fortuna and Dana Cup have also extended one of their major sponsor agreements with SPORTMASTER who are an essential element in supplying the equipment. Dana Cup and Fortuna have had an excellent cooperation with SPORTMASTER for many years and that will now continue. The new agreement will start on 1st of July.
Fortuna will present the three partners in conjunction with their quarterfinal match in the UEFA Women’s Champions League between Fortuna Hjørring and Manchester City Women on Thursday night.
- These are three very good agreements that have fallen in place. Together with New Balance, we can achieve a capacity that will unite the World together. They give us the opportunity to develop football in Fortuna, both on at the elite and amateur level – says the CEO for Fortuna Hjørring, Jette Andersen.
- There is established an agreement with major economic content, which is very significant for Fortuna. I also hope that our partners will benefit from engaging as comprehensive as they are in both Fortuna and the Dana Cup – says Jette Andersen.

New Balance are already sponsors in football clubs like Liverpool FC, Celtic FC, FC Porto, Sevilla FC and LOSC Lille while standing behind many of the World’s best football players – like Danish Kasper Schmeichel.

- We are committed to strengthening our presence in the global football market by aligning ourselves with the best international football clubs, players and tournaments – says the General Manager of New Balance Football Richard Wright.

New Balance will engage with the elite and amateur through Fortuna while being a positive partner at the grassroots level through the Dana Cup. See a welcome video from Jürgen Klopp here

The Sales Director and former Danish National Team player Søren Busk from the Danish company SELECT, known to supply the World’s best footballs, is also looking forward to seeing the Danish football roll in Fortuna’s elite games and in the more than 2.000 games played at the Dana Cup. The former Danish footballer, star goalkeeper and founder Eigil Nielsen, had an eye for quality and development and their footballs are renowned for their quality and stability. There is 3,5 million Select footballs sold every year.
- We see it as another endorsement of our footballs, when the elite club Fortuna have chosen SELECT – says Søren Busk. The Danish National Team has played with the SELECT ball for more than 65 years and through this new agreement we are looking forward to being a part of the development of Danish youth and women’s Football – says Søren Busk.

SPORTMASTER are also extremely proud with the new agreement and association with Fortuna and Dana Cup.

- We believe that both locally and internationally we have chosen the best partner for our brand. Fortuna Hjørring shares the same values that we have and want at SPORTMASTER. It is a club with vision and they work seriously and diligently. We also wish to do our part in creating more focus for girls and women’s football, so we could not find a better partner – says Sales Manager, Thomas Christensen from SPORTMASTER.
Get Media Releases from New Balance and SELECT
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Dana Cup Hjørring - Quality and content


The Dana Cup has been around since 1982, steadily growing each summer from 222 teams to over 1.100 teams from every corner of the World. Dana Cup is Denmark’s largest sporting event and the most international youth soccer tournament in the World.

Our ambitions for the tournament are not about being the largest in the World, although we are placed in the TOP 3. The most important factor for us is the quality and content of our tournament! The quality and the tiny details that need to be in place to ensure that every team can experience one week of amazing youth football in Hjørring.
From the time you arrive to our tournament, we have a platform set in place to ensure that all you have to worry about is getting out on the playing field and playing some fantastic football games against teams from far off corners of the World.
With a smooth check in for the tournament and at your school, transport at your door step to the Dana Cup center and the playing fields, fantastic green grassed fields and a tournament plan that runs like a clock without any delays and much more– the necessary components are in place.
Once again, in 2017 we have entries from teams from Africa, Asia, Australia, Europe, North America and South America. You will experience international games against some of the biggest soccer nations from around the World.
The following nations have been represented at the Dana Cup:
Albania - Algeria - Antigua and Barbuda - Argentina - Armenia - Australia - Austria - Azerbaijan - Bangladesh - Barbados - Belarus - Belgium - Bermuda - Bolivia - Bosnia-Herzegovina - Brazil - Bulgaria - Burkina Faso - Canada - Cameroon - Chile - China PR - Colombia - Congo - Congo DR - Costa Rica - Côte d'Ivoire - Croatia - Cyprus - Czechoslovakia - Czech Republic - Denmark - Dominican Republic - Ecuador - Egypt - England - Equatorial Guinea - Eritrea - Estonia - Faroe Islands - Finland - France - Georgia - Germany - Ghana - Greece - Greenland - Guatemala - Haiti - Honduras - Hong Kong - Hungary - Iceland - India - Indonesia - Ireland, republic of - Israel - Italy - Japan - Jordan - Kenya - Korea DPR - Korea Republic - Kosovo - Latvia - Lebanon - Liberia - Liechtenstein - Lithuania - Luxembourg - Macedonia, FYR - Malaysia - Malta - Mexico - Moldova - Morocco - Nepal - Netherlands - New Zealand - Nigeria - Northern Ireland - Norway - Pakistan - Palestine - Peru - Philippines - Poland - Portugal - Réunion - Romania - Russia - Saudi Arabia - Serbia - Scotland - Serbia & Montenegro - Singapore - Slovakia - South Africa - Spain - Sweden - Switzerland - Taipei, Chinese - Tanzania - Thailand - Turkey - Turkmenistan - Uganda - Ukraine - United Arab Emirates - Uruguay - USA - Venezuela - Virgin Islands - Wales – Zambia.
Join the Dana Cup Family this summer – we can promise you an experience of a lifetime!
To recieve our tournament prices, just send a quick e-mail to This email address is being protected from spambots. You need JavaScript enabled to view it.
Our entry deadline is 1st of May 2017, you can enter online here
We look forward to welcoming you and your club to Hjørring, you will be more than welcome.
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