
Busy SPORTMASTER-Tent

U.S. Virgin Islands Competes at the Dana Cup

U.S. Parents on European Tour

Felm SV supports Germany
‘The spirit at Dana Cup is super and the weather seems to behave,’ the players say.
‘Germany definitely! Fingers crossed! But it’s really impressive that four players from Fortuna Hjørring are on the national team, so we will also keep our fingers crossed a bit for them. Especially, since the population in Denmark and also Hjørring is quite small, it is quite impressive.’
Russians Encountered Resistance
The Danes quickly took control of the match and, as a consequence, the Danish team won 4-1.

Amma FC Brings Girls Together
‘Prior to Dana Cup we organise a tournament, where we gather the best players from all over the country and, then, we pick the best,’ explains Mrs Poonan Rawat, who coaches the girls together with Mr Juan.
‘Dana Cup is a great experience for the girls and, as a matter of fact, five to seven of them also participated last year. The girls come from good families and pay for most of the trip themselves. Indian girls’ football is growing but, unfortunately, does not attract many sponsors,’ Poonan Rawat adds. By taking part in Dana Cup Amma FC helps promoting Indian girls’ football.
Laundry Open 24 Hours a Day
It costs 100 kr. to have one’s shirt, shorts and socks washed and 150 kr. for a tracksuit.
‘We never say no and if more rain means more work, we simply ask for more time telling the customers to return in four hours or when the washing is done,’ they say.

Each Hour 65 Teams Leave the Tournament
Tucuman Participating for the First Time

Fortuna Hjørring’s New Football Shirts Well-liked
In connection with Fortuna Hjørring’s new sponsor agreement with New Balance the players in Fortuna wear new sports clothes by New Balance. For instance, there is a new logo on the football shirts. The shirts, which can be bought in the SPORTMASTER-tent in the Event Area, are in high demand at Dana Cup. However, not only the participants at Dana Cup like the shirts, so do Fortuna’s own players.
‘The shirt is different from the one we had before. For instance, it has another green colour. Moreover, I like the new look with stripes, as many might know from Celtic FC. I think that’s cool. In addition, it makes us a little bit different compared to the other teams, whose shirts are all plain. So I think that we look fine,’ says Danish national player Karoline Smidt Nielsen from Fortuna Hjørring.
The American Connection at Dana Cup
Sven Erik Jensen is not the only one sending American football teams to Dana Cup. Nevertheless, it is not wrong to look upon the former schoolteacher as the American connection at the Dana Cup. In fact, since 1984 he has been a tour operator for up to 800 teams from the USA.
‘As a coach for a football team in Vodskov, Denmark, we were once visited by a team from the USA. The Americans expressed their desire to take part in a tournament and knowing that Dana Cup had started two years previously, I made the connection across the Atlantic and then things quickly progressed. Already in 1986 I retired as a schoolteacher to open my own travel agency, Sport International, providing football trips from the USA to Europe, in particular to Denmark, Sweden and Norway,’ explains Sven Erik Jensen, who received the new Dana Cup Honour Award for his great work promoting the tournament.
’In the beginning, I travelled with the management of Dana Cup to South Africa, the USA, Australia and South Africa to promote Dana Cup. Today I’m an agent for Dana Cup enabling me to made agreements around the world on behalf of Dana Cup,’ explains Sven Erik Jensen, who also sends teams from other countries such as Arab countries and Spain, for instance.
‘Not least the Americans are very happy to visit Dana Cup, because they experience an amazingly well-organized tournament, where everything works and from where they travel home with more than just a football experience. In connection with the visit to Dana Cup we usually combine it with experiences in Denmark, plus many also take part in Gothia Cup and/or Norway Cup, for instance. This year several teams have taken part in a training camp at Dana Cup Sportscenter and some of them have already booked a stay in week 28 next year,’ smiles Sven Erik, who has sent 6 teams to Dana Cup this year.