23. - 28. JULY 2018 - HJØRRING - DENMARK
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Photo: David Larsen could invite his trainer, Lars Ellegaard and his team mates from Raklev GI to the huge Dana Cup 2014 event. 

SPORTMASTER winner happy


A handfull of players, trainers and leaders from Raklev GI are really looking forward to the Dana Cup 2014. It is the first time a club from Kalundborg on Zealand will take part in the Dana Cup and it is a little bit of a coincidence that it is happening. 

David Larsen from the clubs under 16 team took part in a competition that one of Dana Cup´s main sponsors, SPORTMASTER ran. The prize was: Invite your team to the Dana Cup!

When SPORTMASTER drew the winner of the competition from the hundreds of contestants, it was the answer by David Larsen from Raklev GI, that won. So David could delight his team mates and trainer with an invitation to the Dana Cup.

Raklev GI has two under 16 teams and the team taking part in Hjørring is composed of players from both teams.

Daniel´s trainer, Lars Ellegaard says that the Zealand boys are looking forward to the tournament and the many experiences that will come from being a part of it. When the boys and their trainer are at the Dana Cup, they will take part in many of the activities that are available at the tournament. The Zealand boys are among other things, looking forward to a trip to Fårup Sommerland.

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Photo: Here are some of the boys from Raklev GI's under 16 team that will take part in the Dana Cup in Hjørring. There are high expectations for the experience that the SPORTMASTER competition has opened up for.

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Tournament schedule


The tournament schedule for Dana Cup 2014 is ready.

The latest changes have been made and you can see the schedule here on our website.

At the same time all teams will be receiving their confirmations with all of their orders, like A and B-bands etc. and where your team will be accommodated.

So we have come to the most exciting time. Who will be our opponents in the opening rounds that start early in the morning on the 22nd of July. With 1.021 teams from 45 nations, there will be played 2.565 games on 64 fields. The last game will be played on Saturday the 26th of July at Hjørring Stadium.

We look forward to seeing you here in Hjørring at the Dana Cup!


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Welcome to Dana Cup


The sun is shining over the Dana Cup area and we are looking forward to welcoming you to Hjørring very soon. When you participate this year, you will be participating in the largest tournament ever in our Dana Cup history. 1.021 teams are entered in our tournament and they are travelling from 45 nations. In 2013 we also achieved a record with 100 teams less than the number we have registered today in our 33rd edition of the Dana Cup.

It is a very exciting challenge to place so many guests on schools and other accommodations here in the area. When we work with this task, we do our very best to fulfil special wishes for accommodation. Most of the time we can fulfil the smallest of wishes but sometimes, unfortunately, we cannot make ends meet as we wish to.

We have some physical conditions like – room sizes, numbers and usability that we must adapt ourselves to. So some, at first, can be a little disappointed when we have found another place than that they wished for but we are certain that the Dana Cup will still be a good Dana Cup with some wonderful experiences for everyone.

Now our accommodation plan is done and with so many guests this summer it is essential that we stick to the plan.

See you soon at the Dana Cup from the 21st of July, 2014.

Yours sincerely

Kasper Poulsen

School Accommodation

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Tournament schedule almost ready


We are working very hard on the tournament schedule for the Dana Cup 2016 this week. 

As soon as the final adjustments are made, it will be posted here on our website by the latest Friday the 8th of July.

All registered teams will receive a confirmation with their collective orders, A or D-bands etc and a confirmation of where their team/s will be accommodated if they have the A-band. 

We are looking forward to welcoming you all to the Dana Cup 2016.

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Order shirts before arrival


Dana Cup's main sponsor SPORTMASTER can now offer our participants the possibility to purchase sweatshirts and T-shirts, before arrival to Hjørring.

Take a look at our online PDF and order form, fill it in and send it by e-mail to SPORTMASTER.

There are 3 different models on sale. T-shirts for DKK 80, sweatshirts for DKK 150 and hoodies for DKK 250. All the models have our beautiful Dana Cup logo on the front. When you order, you just choose which size you would like and which colors. 

You can find our online PDF and order form here on our website.

To ensure that SPORTMASTER can make your delivery on arrival to the Dana Cup, your order should be sent by mail to This email address is being protected from spambots. You need JavaScript enabled to view it. no later then the 7th of July.

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stadium front

Photo: The view from the back of the new stadium with an entrance to 2 sports halls that are included in the huge project. 

New stadium for the Dana Cup 2015


32 times their has been a parade into and finals played at the Hjørring Stadium. When 20.000 young participants meet at the Dana Cup 2014 for the 33rd time, it will be the very last time the start and finals will take place at the well known stadium. Next year there will be a new stadium with new grass, better lighting, new seating and a totally new look, when the participants march into the stadium on the 20th of July 2015 for the Dana Cup no. 34.

The need for a new stadium in the Dana Cup's hometown Hjørring is huge. It has been on a wish list for many years and now our wish is coming true. 

In September they will start the renovations of the Hjørring Stadium and they will work hard to have it finished for the Dana Cup 2015.

There will be seating for 260 persons and standing spaces around the soccer field. The fencing is moved closer to the side lines, so the atmosphere will be even more intense. 

When you come to the Hjørring Stadium in the future, you will be meet by something very beautiful. A well proportioned building that will house 2 sports halls, changing rooms and other facilities that are necessary when you are holding a soccer game and also at the highest international level. 

This is something to look forward to for the soccer players of Hjørring and also for those of you who will visit the Dana Cup in 2015 and in the years to come, you will have a great experience at the new stadium.

stadium field

Photo: The seating area will be closer to the playing field which will give a very intense atmosphere.

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Special offer from SPORTMASTER


Dana Cup's main sponsor SPORTMASTER is in full swing warming up for the start of this years tournament. They have found many different offers, so there is something extra special to attract you to their huge centrally located sports tent.

On the Dana Cup website you can see what is on offer.

Here you can read the new brochure from SPORTMASTER and see their special "Team Player Offer".

By using this service you can be fully prepared for shopping, which is unavoidable during the Dana Cup week.

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Photo: In the anniversary container you will find a replica of the European Championship trophy that the Danish Mens National Team brought home from Gothenburg in 1992. The original trophy is travelling around but there is a copy on the way to Hjørring. The trophy is surrounded by: From the left: DBU Chairman Jesper Møller, Mette Bach, Løkken, ex national team player from Fortuna and is currently seated on the board at DBU, Jette Andersen, Director at the Dana Cup is also an ex national team player and Fortuna player and the creator of the exhibition is Frits Ahlstrøm, who was the Media Director of UEFA in Switzerland for many years. (Photo: Dana Cup)

DBU's anniversary container will be at the Dana Cup this summer

A golden look back through the 125 year history of the football organization.

Hjørring and the Dana Cup have an extra experience to offer this year. When our record tournament takes place, the exhibition, which has been created in connection with DBU's 125 year anniversary, will be driven to Hjørring and placed in a central area where Dana Cup participants and all other guests can visit the exhibition. 

It is the long time Media Director from UEFA, Frits Ahlstrøm who is the creator behind the exhibition that just might be the start of the first ever Danish Soccer Museum. 

- It is a very exciting exhibition that brings to mind some fantastic Danish soccer memories, along with more traditional but significant things in regards to soccer development in Denmark - says Director of the Dana Cup Jette Andersen. Jette got a chance to preview the exhibition when she attended an open house event that was organized in connection with the anniversary. The event took place in Brøndby at Fodboldens Hus.

At the same time Jette Andersen made an agreement with the chairman of DBU Jesper Møller, who is also from Aalborg to come to Hjørring to open the exhibition. Frits Ahlstrøm will also be in Hjørring.

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Photo: A look inside the container, Jette Andersen admires the shirt that Poul Pedersen had on when he played for the Danish National Team at the Olympics in Rome 1960. (Photo: Dana Cup)

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This year's Dana Cup has reached 1.045 teams


Dana Cup number 33 will be fantastic in regards to the number of registered teams.

20.000 young soccer players will play 2.645 games in the last week of July.

Never before have we welcomed so many young players to the Dana Cup from the 21st to the 26th of July. The northern part of "Vendsyssel" with Hjørring as the vital center, will be filled with joyful youth when the tournament kicks off on and off the playing fields. 

The 1st of May was the official deadline for entries and at that time there were 1.045 teams and there are more teams on the way. 

- It is quiet overwhelming. Over the latest years we have experienced a steady increase in the number of registered teams. Last year we reached 921 teams from 45 nations and this year we already have 124 extra teams, 1.045 teams including 4 extra nations.

Dana Cup's Director Jette Andersen is very happy, to say the least, with the huge interest for the Dana Cup from all around the World. There has been sweat on the brows of the Dana Cup employees but it is an encouraging work.  

- We are really looking forward to welcoming our guests, along with the clubs that we work together with to organize the Dana Cup. At the same time we realize it will be a huge challenge when so many young people must have both a sporting and social experience during the week they are in Hjørring and the surrounding areas. 

In recent years we have experienced the local community welcoming our guests even better than before and we are standing stronger around the Dana Cup. This kind of attitude is even more important this year, so our participants can pick up good memories to take home with them from the Dana Cup.

Everyone will certainly be putting in an extra effort this year. It will be very exciting but we will get the job done says Jette Andersen.

2014 will be the year where there will be a little extra food in the pots, more sleeping spaces in the classrooms and other rooms and where there will be even more buses running back and forth so the young soccer players can get between the playing fields, schools and different activities.

And at the top, there will be played more soccer games than ever before. At this time, there will be 2.645 games started, which means the need for more playing fields. This is also a challenge that the Dana Cup are ready to solve.

The Dana Cup week will be a huge experience for everyone in and around Hjørring!

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Dana Cup update


Dana Cup's organization and board is in place

With a strong cooperation among the Dana Cup staff and with expert guidance from an external business consultant, the Dana Cup organization is now in place. The Dana Cup staff are not only in a position to perform their daily jobs but also to handle the challenges that the future will bring when one of the World's largest youth soccer tournaments, gathers thousands of young soccer players, leaders and parents to Hjørring.

Jette Andersen is the director and daily leader of the Dana Cup. She has been a part of the organization since 1986. Jette is also the chairman of Fortuna Hjørring, the women's soccer club who are the organizers of the Dana Cup tournament.

Alison Leigh Forman has been a part of the organization at the Dana Cup since 1995. She is in charge of marketing for the Dana Cup, which means her priority is to assure that the Dana Cup is known all around the World so there will always be soccer players on the fields each summer in the last week of July.

Tine Munk started on the 1st of April with internal sales. Her job will be to sell the tournament, which welcomed 921 teams from 45 nations in 2013. We are expecting Tine to have more teams who need assistance this year.

Kasper Poulsen has been employed with the Dana Cup since 2002. His responsibility is to accommodate the thousands of young soccer players who come to Hjørring and the surrounding areas. Kasper has, among other jobs, contact with our collaborative clubs who take care of the schools and playing fields.

Bob Knudsen Andersen is the daily leader of the Dana Cup SportsCenter but he also puts in a lot of work for the Dana Cup. He is assisting Kasper Poulsen with the accommodation of the thousands of young participants. He also has contact with many of our Dana Cup partners.

Christian Borup is in charge of our events. Christian came to the Dana Cup in 2014 and he is working with a number of companies and organizations who will be present at the Dana Cup to show off their products. Christian is also in charge of the entertainment at our Event Area during the Dana Cup week. ,

Flemming Nielsen is our sales agent with projects in Denmark and Germany, along with other places. Flemming has won the Danish Championship with Fortuna Hjørring earlier. He has played on the Danish National Soccer Team and was also a professional player in Germany where he still has many club contacts.

Bjørn Nielsen will be starting on the 1st of May as an economy employee. Bjørn Nielsen joins us from the accounting company, BDO and will have the responsibility for Dana Cup's economy in close cooperation with our director and the rest of the staff at the Dana Cup office.

There are also changes on the Dana Cup board

The founder of the Dana Cup, John Robert Larsen is stopping after 33 years at the head of the tournament. John Robert Larsen stopped in 2013 as the daily leader of the Dana Cup and now he is stopping as the chairman of the board. John Robert Larsen will of course have a natural relationship to the Dana Cup in the future. In the course of 2014 it will be revealed, how we have valued his initiative to start the Dana Cup.

Dana Cup's board is now made up of:

Chairman, Ole Vang Bruun – who has years of experience as the Dana Cup tournament organizer.

Economy, Karsten Dissing - one of Dana Cup's long time volunteers.

Information, communication and secretary, Torben Vandsted - who has been Dana Cup's press officer for the last 25 years.

The new board that has been assembled have the opinion that it is the daily leader and director, Jette Andersen who is accountable for the Dana Cup publicly. It is the Dana Cup staff who are in front and who have the responsibility to maintain and develop the Dana Cup. The board aims to inspire and coordinate relations between the thousands of volunteers and especially the 24 member group that is made up from the Dana Cup department leaders and who are representatives.

Yours sincerely

Jette Andersen

Director, daily leader

Dana Cup

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