23. - 28. JULY 2018 - HJØRRING - DENMARK
Flag Cuba

Warm reception at the Cuban Sports Institution 


Cuba is a country that has produced several major sporting persons and athletes and until now, football has been in the shadow of baseball. But today, football is on the rise and at the same time, Cuba since 2015 have a more open policy, the Dana Cup can see an opportunity to include the tropical nation with the already 115 nations that have been represented at the Dana Cup in Hjørring.

A delegation from the Dana Cup has just recently visited Havana.

- I believe that we will see results, perhaps not this year but from 2018. I am without doubt convinced that the Cuba people are interested, says Director - Jette Andersen from the Dana Cup. It is an exciting task to invite Cuban teams to the Dana Cup. Cuba is a nation where baseball is on top but we also experienced during our stay, that the children were playing football everywhere it was possible in Havana. 

Jette Andersen admits that it can be difficult to make contacts but it can be achieved.

- Now we have a good understanding about the organization of football in Cuba and it is very different to what we know in Denmark, says Jette Andersen. They do not have clubs as we do in Denmark, they play football in their schools and it is a part of their educational system. This is what we know so far and thus a very important partner in Cuba is INDER, the National Institute of Sports, Physical Education and Recreation. 

We received a fantastic welcome and there is no doubt that the Director, Adelaida Ramos Puig, together with three others, will do all she can to see teams from Cuba at the Dana Cup and hopefully already here in 2017. They can see the meaning in uniting Cuban children with other young children from all around the World. At the meeting in Havana there was also a representative from UNICEF, who is also very interested in establishing connections between Cuba and the Dana Cup.

We would like to thank our agent, Patricia Espinosa for all of her assistance in setting up the meetings in Cuba.

inder damerne

Photo: An important meeting with INDER gave hope that Cuba will be represented at the Dana Cup. From the left, Marketing Alison Leigh Forman - Dana Cup, Director Adelaida Ramos Puig - INDER, Amièe Betancourt - UNICEF Cuba and Director Jette Andersen - Dana Cup.

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Dana Cup to meet US coaches


The tournament invites the whole world within.

Direct contact with thousands of American soccer coaches will assist in making the Dana Cup Hjørring and even wider tournament. For many years, the Dana Cup have been present when the American soccer coaches meet in Los Angeles at their yearly convention, the NSCAA.

- For many years the number of American teams was very high but after 9/11 there was a major decline. Now we would like to get the numbers back up again, says the Director of the Dana Cup - Jette Andersen.

- The participation of more American teams, means more interest from other nations to participate.  

- So being a part of the NSCAA Convention, not only gives more American teams but also more teams from other nations and that makes the Dana Cup Hjørring even more interesting.

Dana Cup is represented at the convention with Director - Jette Andersen, Marketing - Alison Leigh Forman, Accommodation Co-ordinator Bob Knudsen Andersen and Event & Sponsor Director - Mads Larsen. They are excited to welcome guests at the convention.

The convention opens on Thursday the 12th of January and the Dana Cup stand closes again on the 14th of January.


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video 2017

New Dana Cup Video


Dana Cup together with our partners Gistrup Film, have renewed our promotion video for 2017. Our video is a central part of our stand when the Dana Cup opens up on Thursday the 12th of January at the American Coaches Convention NSCAA (National Soccer Coaches Association of America).

Over a period of three days when the exhibit hall is open, the Dana Cup stand will be visited by thousands who are interested in hearing more about the huge International Youth Soccer Tournament held in July in Hjørring. At the convention, it is all about networking and making contacts, which results in more foreign teams at the Dana Cup, Hjørring.
With its beautiful and festive photos, the renewed promotion video is a good appetizer, as it plays on the screen during the week.
You can watch the video here on our website, enjoy the smell of summer and youthfull happiness!
Use this LINK or just click on the above photo.
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Dana Cup has lost its Master of Ceremonies


Jens Jørgen Gaardbo Andersen, aged 67 has passed away.

The Dana Cup’s Master of Ceremonies for the last 4 years has passed away at the age of 67. Jens Jørgen, who died suddenly during a recent trip to Rome, used his dedication and diligence to ensure the major task of all the side events around the Dana Cup operated smoothly.
Jens Jørgen worked closely together with the Master of Ceremonies, Søren Kærholm and he took over the position after Søren passed away in 2013. From the opening ceremony on Monday during the Dana Cup week to the last final game on Saturday, Jens Jørgen has the responsibility of making sure that the ceremonies were a success. He put all of his efforts into the tasks at hand and everybody knew that the opening ceremony at the Bredbånd Nord Arena, the finales and presentation of medals, together with other arrangements in Hjørring and Park Vendia during the week, were in safe hands.
It was not only during the Dana Cup week that the organization had the pleasure of Jens Jørgen’s expertize. Just recently, Jens Jørgen was also responsible for some major tasks related to Fortuna Hjørring’s 50th anniversary in November.
Jens Jørgen’s organizational strengths were not only used by the Dana Cup. He was also highly engaged in musical performances in Hjørring, his background with the KFUM Orchestra and Bagterp Brass Band found him taking part in many musical events.
Jens Jørgen will be missed, primarily by his family but he will also be greatly missed here at the Dana Cup.
In loving memory of Jens Jørgen!
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nscaa convention



Dana Cup Hjørring - Booth 620

Dana Cup, will once again, be attending the huge NSCAA Convention in 2017 in Los Angeles from the 11th to the 15th of January.
Billed as "The World's Largest Annual Gathering of Soccer Coaches and Administrators" the NSCAA Convention and US Youth Soccer Workshop draws more than 6,300 coaches from our 32,000-plus members, and more than 11,000 attendees. The exhibit portion of the Convention annually showcases more than 300 exhibitors making it The Largest Soccer Trade Show in North America.
If you are planning on making a trip to Los Angeles, you are more than welcome to come and visit the Dana Cup at Stand no. 620. We will be spreading the word about: the Dana Cup Hjørring, Dana Cup SportsCenter, FiberHallen, Fortuna Hjørring, Dana Cup International Soccer Academy, making contacts and forming friendships - welcome!
If you would like to book a special meeting with us, feel free to contact us by e-mail today: This email address is being protected from spambots. You need JavaScript enabled to view it.
Read more about the NSCAA Convention here and share our experience at the convention on our social media sites, as we update throughout the week!
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Kasper Poulsen's funeral is on the 9th of December at 1.30 pm at the Sct. Catharinæ Church in Hjørring


At the Dana Cup and Fortuna Hjørring we have lost a fantastic employee and friend. Kasper Poulsen passed away on Saturday the 26th of November.

Kasper meant a lot to all of us, he made sacrifices for us and we are many who had the pleasure of knowing and meeting Kasper. It was not only in Hjørring that Kasper's good humor and helpfulness was felt. We know this, as condolances are flooding in from all around the Word from people who felt his helpfullness and who learned to appreciate him. 

Kasper's spirit is closely linked to the Dana Cup and Fortuna. His heart was in Fortuna and with young footballers generally. We wish to keep Kasper's memory alive and feel that it is appropriate to establish a Kasper Poulsen Travel Fund. Even though it looked like Kasper lived his life only in Fortuna and at the Dana Cup, he also loved to explore the World outside of Landlyst and Park Vendia. He could recount numerous adventures to many places, with the USA being a favourite.

Future football players and leaders must also have the opportunity to experience the great "Football World". Kasper Poulsen's Travel Fund will make this possible. The fund will be administered by a committee in Fortuna and the Dana Cup. Part of the capital and returns will be distributed evenly to footballers and leaders, both individual players and teams. The distribution from the fund will take place once a year. The committee can decide to distribute several times. Guidelines for the fund are being prepared. 

Kasper Poulsen's funeral is on Friday the 9th of December at 1.30 pm at the Sct. Catharinæ Kirke in Hjørring. Afterwards their is a memorial gathering at the Dana Cup SportsCenter.

The fund is already established and you can contribute with an amount instead of flowers to Kasper's Travel Fund.

Payment can be made into the account in Spar Nord Hjørring Registration: 9001 Account number: 1400042329.
IBAN: DK0290011400042329 Swift: SPNODK11
With overseas payments: 

Kasper Poulsens Rejsefond
c/o Fortuna Hjørring
Børge Christensens Vej 5, 9800 Hjørring
Remember to note the name of sender with your payment.
Fortuna Hjørring and Dana Cup

Jette Andersen
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Kasper Poulsen has passed away

Fortuna and Dana Cup have lost one of it's best and most valued employee. Kasper Poulsen has passed away, 47 years of age.
Kasper is from Aalborg, he grew up in an area of football fields in the south of the city. His interest for football was awakened in his childhood years and it became an interest that would stay with him throughout his life. He started his interest for football in Aalborg, two clubs called Chang and B52 and later he moved on to Fortuna Hjørring and the clubs "support club" the Dana Cup. At a young age, Kasper became a driver for a transport company, Samson in Aalborg. As he did his work here, his free time was used to coach in B52.
Kasper liked to see results, so it meant a lot for him to work closer with upcoming talents and elite players. In 1993 he started working as a coach for Fortuna in the Danish Series. His heart was in Fortuna and he gradually became more and more involved in the administration and operations in the club. It was both on the field and in the clubhouse that the hundreds of Fortuna club members came in contact with an enthusiastic and humorous Kasper Poulsen. Kasper was highly appreciated within Fortunaa, so he pursued an adult office training and was employed by the Dana Cup. Kasper's talent for organization and servicing, lead him to take over more and more of these kind of tasks within the Dana Cup. At the same time, Fortuna drew from his enormous knowledge of football organization, tournament rules etc.
Over the latest years, among other duties, Kasper Poulsen was responsible for the co-operation with the many clubs that are affiliated with the Dana Cup, communication with the tournament's referees and to convey positive contact with the organizations many volunteers. It was also of great value when Kasper participated in football conventions and sales work around the World. He thouroughly enjoyed marketing the Dana Cup and there are hundreds of football leaders from all around the World including USA and Norway who have benefited and enjoyed Kaspers visit and engagement. It was also Kasper, who was responsible for the extensive logistics and organization of the Champion League games that Fortuna participate in. 
The trade mark for Kasper's management of these tasks, was that they were driven home with conciousness and commitment. All around, Kasper serviced his many contacts so they had a fantastic relationship with him and not at least with Fortuna and the Dana Cup. Kasper's irrepressible humor and optimism helped to make sure that things were done seriously and cheerfully. Kasper could always assist in turning a difficult situation into a good one. 
There are many who will miss Kasper and it will be particularly hard for Kasper's colleagues. It is not just a group of colleagues but close friends. Many feel that the central Dana Cup leader group is a close knit family. Kasper's death is a huge loss for this family and he will be dearly missed. 
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Represent your country at the Dana Cup Hjørring
International Youth Soccer - at it's best

It is not just your club you represent at our tournament, you are also representing your country. The Dana Cup is a place for teams to show off and test their talent against other young soccer players from all corners of the World. How do we compare on the World Stage? 
Your team will play international games against some of the biggest soccer nations from around the World, these nations have been represented earlier:
Albania - Algeria - Antigua and Barbuda - Argentina - Armenia - Australia - Austria - Azerbaijan - Bangladesh - Barbados - Belarus - Belgium - Bermuda - Bolivia - Bosnia-Herzegovina - Brazil - Bulgaria - Burkina Faso - Canada - Cameroon - Chile - China PR - Colombia - Congo - Congo DR - Costa Rica - Côte d'Ivoire - Croatia - Cyprus - Czechoslovakia - Czech Republic - Denmark - Dominican Republic - Ecuador - Egypt - England - Equatorial Guinea - Eritrea - Estonia - Faroe Islands - Finland - France - Georgia - Germany - Ghana - Greece - Greenland - Guatemala - Haiti - Honduras - Hong Kong - Hungary - Iceland - India - Indonesia - Ireland, republic of - Israel - Italy - Japan - Jordan - Kenya - Korea DPR - Korea Republic - Kosovo - Latvia - Lebanon - Liberia - Liechtenstein - Lithuania - Luxembourg - Macedonia, FYR - Malaysia - Malta - Mexico - Moldova - Morocco - Nepal - Netherlands - New Zealand - Nigeria - Northern Ireland - Norway - Pakistan - Palestine - Peru - Philippines - Poland - Portugal - Réunion - Romania - Russia - Saudi Arabia - Serbia - Scotland - Serbia & Montenegro - Singapore - Slovakia - South Africa - Spain - Sweden - Switzerland - Taipei, Chinese - Tanzania - Thailand - Turkey - Turkmenistan - Uganda - Ukraine - United Arab Emirates - Uruguay - USA - Venezuela - Virgin Islands - Wales - Zambia
We are honored to provide an arena for youth soccer, that can be ranked one of the best in the World. A safe environment where every aspect associated with the tournament runs like clockwork
after years of experience and learning. We offer a platform for young soccer players to unite and experience passion for football, respect, unity, equality, friendships and much more.
A summary of the Dana Cup Hjørring:

* More than 1.100 teams from 45 countries
* Denmark's largest sporting event
* The World's third largest youth soccer tournament
* The World's most international youth tournament with 90% foreign teams
* Excellent grass fields in a safe environment
* 20,000 participants playing in international groups
* Kilometers of beautiful sandy beaches close by
* A fantastic organization with top class personal customer service
* Memories for the rest of your life
To recieve our tournament prices, just send a quick e-mail to This email address is being protected from spambots. You need JavaScript enabled to view it.
Our entry deadline is 1st of May 2017, you can enter online here.
We look forward to welcoming you and your club to Hjørring in the summer of 2017, you will be more
than welcome.
Join the Dana Cup Family in 2017!
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Hotels and upgrades for teams 


More and more clubs are making Dana Cup a family getaway and a yearly tradition. Dana Cup can assist parents, family members and supporters wishing to book accommodation while they are here in Hjørring.

All of the options found on our website here are booked by the Dana Cup, so orders have to be made through our office.

Hotels are always cheapest via the Dana Cup and there is a discount on the D-band if you book your hotel via the Dana Cup.

We can also assist teams that wish to upgrade from the normal classroom accommodation on a school (A-band) to some of our accommodations found here. If your team wishes to upgrade, it is only possible at the places marked with "Upgrade option" next to the name.
Today we can also offer our brand new apartments at the Dana Cup SportsCenter

1 room apartment for 4 persons with toilet, shower, TV, Wi-Fi and a little kitchen. The price is EUR 1.690 for 5 nights from Monday to Saturday. Extra nights cost EUR 338 per night. The price includes bed linen, towels and breakfast. 
3 room apartment for 8 persons with 2 bedrooms, toilet, shower, TV, Wi-Fi and a little kitchen. The price is EUR 2.534 for 5 nights from Monday to Saturday. Extra nights cost EUR 507 per night. The price includes bed linen, towels and breakfast.
There is also entrance to our cozy roof terrace, living room and the centers washing facilities.
Our accommodations get sold out quick, so do not wait too long to make your order!
You can order by sending a mail to This email address is being protected from spambots. You need JavaScript enabled to view it. Bob Knudsen Andersen is ready to take your order and help you book the best option for your stay at the Dana Cup 2017.
Photo: Siv Ulvestad
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Dana Cup 2017 brochure


All the information you need to help make a decision to take part in the Dana Cup 2017 are now gathered in our new brochure.

You can, in many different ways get the information.
Our brochuren can be read online or downloaded as a PDF so you can save it on your own computer or print it out.
So now you can see the possibilities and enter the Dana Cup 2017.
In 2016 there participated 1.153 teams, a new record, so get in early so we can fulfill your wishes.
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