23. - 28. JULY 2018 - HJØRRING - DENMARK

Dana Cup in the first line in USA

Dana Cup is in the front row when 6.300 American soccer coaches walk around the huge exhibition with soccer equipement, travel and experiences in Philadelphia on the American east coast.

With more than 300 exhibitors, you will find everything a soccer fanatic desires.

The Dana Cup is among the 6.300 soccer coaches and around 11.000 visitors at the United Soccer Coaches Convention 2018 Philadelphia.

Dana Cup's booth has seen many visitors. There is an increased interest for American teams to travel to soccer tournaments in Europe and especially to the Dana Cup in Hjørring.

The convention in Philadelphia, that assists with the interest to participate in the Dana Cup started on the 17th and will end on the 20th of January and the Dana Cup are hoping to have many orders in the books. 


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Tell us your story - IF Brommapojkarna - Sweden - G14

Tell us briefly the history of your club/team?

Is it your first time at the Dana Cup if not how many times has your club participated?

What are your goals and expectations for the Dana Cup 2018?

The football club IF Brommapojkarna was founded in 1942 and today we have 250 teams in various age groups with 4.000 active players and 700 coaches in total. Our vision is that everyone should feel very welcome to play for any of our teams and explore football with joy. We have an academy for both boys and girls teams with academy coaches, all the other teams are trained and coached by parents. The youngest teams in our club start at 8 years old and we usually have about 35 new teams every season. 

Our name Brommapojkarna translates "The Bromma Boys" but you should know that roughly one quarter of the teams are girl teams and the club work on many ambitious initiatives to evolve the girls and women`s team for the future.

We believe we are Europe's largest football club in terms of registered players and we have at the moment 63 professional players in various European leagues that has been raised within our youth organization. Last year when Sweden played France at the World Cup 2018 qualifications in Russia we had 3 players in the starting line-up who started their careers at BP as kids.   

In Dana Cup we will play G14, our team is the development team next to the academy team and we both train and play games as often as the academy team. In 2017 we have played 80 games in total. The team is a mix of players from various parts of Stockholm and we keep strong focus on team spirit and social activites. This winter we have for example explored wrestling and kick-boxing training together. 

All our league games are played on artificial grass and during the winter we play 5-a-side futsal indoor on handball pitches or in the clubs indoor arena that has plastic grass.  

In Dana Cup we are looking forward to playing on your grass pitches that look amazing on the pictures and it will also be our first tournament abroad.

Website: http://ifbp.se

Facebook: https://www.facebook.com/brommapojkarna/

Twitter: https://twitter.com/ifbp

Instagram: https://www.instagram.com/bpf04u/





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United Soccer Coaches Convention

17-21 January 2018 – Philadelphia, USA

Billed as “The World’s Largest Annual Gathering of Soccer Coaches and Administrators” the United Soccer Coaches Convention and US Youth Soccer Workshop draws more than 6,300 coaches, and more than 11,000 attendees. Over five days there will be more than 250 educational opportunities consisting of live field demonstrations, classroom sessions, meal and social functions, award presentations, coaching diplomas and more!

Will you be in Philly for the United Soccer Coaches convention?

The Dana Cup Hjørring will be present as usual, networking and securing American teams for our summer tournament and much more.

Catch up with our staff at booth 813 in the Exhibition Hall #PHL18 

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Tell us your story - JVW - South Africa - G16

Tell us briefly the history of your club/team?
The JVW Girls football development was established in 2012 and was founded by South African Womens Football Captain and current Houston Dash Defender, Janine van Wyk, giving birth to it’s sub-programs, JVW FC and JVW Girls Schools League. These two programs give opportunity to the different levels of the women’s game. The schools league in 2017 hosted 74 schools and a total of 147 school teams stemming across all age groups namely, U15, U17 and Opens in the areas of Johannesburg and Pretoria. This is a way to improve football skills from grass root levels and help improve competitiveness and most importantly, the love for the game.
The JVW Football club caters for girls from the age of 6 all the way up to Senior National Level. In the club structure there’s a Development team (for beginners), an U14 Team, an U16 Team, a Senior Team, a First Team and a Vets Team.The First Team take part in the highest league for women in the country, the SASOL League and finished as the country’s runners-up in the 2016 SASOL League campaign in their debut appearance at the SASOL League National Championships. Janine van Wyk served as a player-coach in the teams successful year, before being signed to the NWSL
Our youth teams consist of around 40 – 50 girls who are passionate and dedicated to the women’s game, and their collective aim is to play professionally, this is where our High level training programs come into effect, resulting in National team Selections.

Is it your first time at the Dana Cup if not how many times has your club participated?

We have travelled to the Dana Cup once before, in 2016 where we took a Junior team (a combination of some of the U14 girls and U16 girls), so this will be our second appearance at the Dana Cup to date.

What are your goals and expectations for the Dana Cup 2018?

Our goals and expectations for the Dana Cup this year are slightly different to that of when we made our debut. Before we went to gain experience and identify the different levels of womens football abroad. This year we would like to go and compete and in doing so look to progress further, potentially securing a spot in the semi finals.

Website: www.jvw5.co.za

Facebook: jvwgirlsfootball

Twitter: jvwgirlsfootbal

Instagram: @jvwgirlsfootball


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Dana Cup Hjørring and Fårup Sommerland ready for 2018!

We will continue our fantastic partnership and Fårup Sommerland will be filled with Dana Cup guests once again in 2018.

Fårup Sommerland is one of Denmark's largest tourist attractions, with more than 60 wild, fun and crazy wet rides. If you love action, speed and excitement - there's plenty of speed within the park when you get ready for one of Fårup's many rollercoasters. Fårup's latest amusement "The Whirlwind" throws you up and down from 19 meters high while rotating around. In Fårup you will also find Denmark's largest heated aquapark. There are plenty of water slides in the water park for wild ones, who can not get enough speed and excitement. If you like a dare, try the "Water Cannon", which is the world's first outdoor watercourse with a free fall and two loops. Once the entrance fee is paid, all amusements and the Aquapark are free.

Something new in 2018 is, 2 coaches will get free entrance into the park per 15 paying players and Fårup Sommerland are making a brand new ”Trainers Lounge”. The lounge is for coaches and leaders who wish to relax and it will also be a meeting place for when your group will depart from the park. 

Book your Fårup Sommerland tickets or armband in good time via your Dana Cup login page. Via your login, you can order one time tickets or armbands for the whole week. Tickets with Dana Cup transport on Friday or Saturday can be purchased on arrival to the tournament in our Information Center.
Read more about Fårup Sommerland here

We will be running different competitions via SoMe up to the start of the Dana Cup Hjørring 2018, so make sure you follow our SoMe channels.

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Hotel bookings for 2018

Secure your accommodation at the Dana Cup Hjørring 2018. 

We have numerous alternative accommodations available for teams wishing to upgrade or for parents and supporters who are travelling to Hjørring to watch their kids play.

Denmark is a fantastic holiday destination in the summer time with shopping, city life, culture, atmosphere and much more.

When you book your hotel or other accommodation via the Dana Cup you get a 5% discount on your D-band (players, coaches and leaders) and a 10% discount on your Dana Cup-band (parents or supporters) – so make your booking today!

See more here or e-mail This email address is being protected from spambots. You need JavaScript enabled to view it. 


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news 01.12.17

Where will our trip go to?


As we hit the month of December and the end of 2017 is closing in, it is decision time for many clubs - where they will travel in the summer of 2018?

Where will our trip go to?
Which tournament will we play in next summer?

2018 is a big football year as we will experience the world's biggest football event - the 2018 FIFA World Cup Russia from the 14th of June to the 15th of July. This is perfect timing for our tournament, as you can enjoy the World Cup from home or if you are lucky to attend some games in Russia, you can be inspired and motivated and then participate in the Dana Cup Hjørring. The huge Dana Cup tournament is the youth version of the real World Cup in Russia - except we welcome 1.100 teams from 45 nations!

The Dana Cup Hjørring 2018 is also inspired by the 2018 FIFA World Cup as our event area will play host to different World Championship events like penalty kicks, throw ins and much more. So the World Cup feeling and hype will continue after Russia at the Dana Cup through these fantastic side events.

On the playing field, you can look forward to playing international matches against teams from all corners of the World. More than 50 grass fields are waiting for you to invade them. 36 years of experience and more than 700.000 participants have at this time memories for a lifetime. So the Dana Cup Hjørring is ready to fulfill your summer tournament expectations, on and off the field. Offering youth footballers a place to shine!

A summary of the Dana Cup Hjørring

* More than 1.100 teams from 45 countries
* Denmark's largest sporting event
* The World's third largest youth soccer tournament
* The World's most international youth tournament with 90% foreign teams
* Excellent grass fields in a safe environment
* 20,000 participants playing in international groups
* Kilometers of beautiful sandy beaches close by
* A fantastic organization with top class personal customer service
* Memories for the rest of your life
To recieve our tournament prices, just send a quick e-mail to This email address is being protected from spambots. You need JavaScript enabled to view it. 
Our entry deadline is 1st of May 2018, you can enter online at anytime here
We look forward to welcoming you and your club to Hjørring in the summer of 2018, you will be more than welcome.
Welcome to the Dana Cup Family in 2018.


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Tell us your story - Minsk FC - Belarus - G13 and G12

Tell us briefly the history of your club/team?
Is it your first time at the Dana Cup, if not how many times has your club participated before?
What are your goals and expectations for the Dana Cup 2018?

FC Minsk girls from Belarus are the winners of Dana Cup 2017 in the youngest category of G12. This year unknown team from the heart of Western Europe made a fantastic journey with 1900km length by the bus and have won all their games at the tournament. At the starting game of the group stage they have made an astonishing result with 25 goals in the net of the opponent. Now it’s time to find out, who are they?

The coach of the team Andrei Makhnach telling the story: "FC Minsk is the biggest football school in the country. Among 1000 boys, about 250 girls learn football here. I am a coach of the girls 2005-2006 year born. Our history started from the 15th of September 2014. It was the first time when I gather 8-9 years old girls at the football training. All this time I have been chosen the best talented girls in the city and learn them to play football with passion, to understand the game in all its paints. Now we are the winners of all local tournaments at any level. Dana Cup 2017 for us was like a big exam. We have passed it perfectly; girls have shown really high level of play. Our team was happy to be not only the part but the winners of such an incredible sport event like Dana Cup. In 2018 we are going to bring here in Hjorring two high level teams who will try to show the best football skills in G12 and G13 categories.

We invite everybody to subscribe to our YouTube channel here and follow all the news from our everyday life. I am absolutely sure that in future at least one or two girls from our squad can sparkle in the sky of world women's football. Dana Cup has gave us the chance to believe in our strengths. It’s atmosphere is the best that we have ever seen and we want to return here again and again."

Here is a funny video from our Dana Cup adventure this year, see here


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JR - John Robert Larsen - has passed away

Fortuna and Dana Cup have lost an enthusiast who, more than 50 years ago started to set the stage for women's football in Hjørring and 36 years ago initiated the International Youth Soccer Tournament - Dana Cup Hjørring - which has proved to be one of the Worlds largest and a huge asset, not only for youth football but also for Hjørring City and the whole region. 

John Robert Larsen, who became known throughout the world as "JR" has passed away, 75 years old. 10 years ago he lost his wife Gerda. He is survived by his sons Jimmy and Tommy. 

JR was born and raised in Toftegade, Hjørring. A lot of football was played in the street and when he reached an appropriate age it was only natural that he was registered with the football club, AIK Hjørring FREM. JR was not that old when his interest and talent for managment and leadership started to blossom. All of a sudden he was a trainer, board member and much more. Football was a huge part of his life but he also took time to do his education.
JR studied at the timber company, Møller Lee. After his studies there he wanted to try something different, so he started a job at the Hirtshals Fish Auction. It was at this time in Hirthals that JR got the idea to start the Dana Cup and the first tournament took place in 1982. This happened 20 years after he was the initiator for the women's football club, Fortuna. It was Fortuna who created the Dana Cup. The club wanted to move forward and that needed more money than could be collected by a traditional bingo game. 

In the start, the Dana Cup was of a size that JR could also keep his job at the fish auction. Without the full knowledge of the auction master, he had contact with clubs all around the world. However, in 1984 there was so much Dana Cup work that JR became employed full time for the Dana Cup. JR had an amazing ability to unite people around him and his energy and initiative was infective and everything flourished. The same with the Dana Cup and it gave Fortuna the opportunity for better results. These were organizations characterized by cohesion.

Fortuna and Dana Cup became JR’s life. Here he spent most of his time - as Manager of Fortuna and Director of the Dana Cup. His engagement in Fortuna, brought him in contact with the entire Danish Football Community and he became an institution for women's football. He was honored with DBU's Silver Pin and of course and Honorary Member of Fortuna Hjørring.
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JR fought to make the Dana Cup international and he succeeded. In particular, Brazilian football players were close to his heart.
Dana Cup put him in contact with the whole world. Whether they came to the Dana Cup from Brazil, Canada, Russia, Nigeria, Australia or Scandinavia it was always JR they wanted to say hello to and talk with. Just as much as the Dana Cup has become an institution within the football world, JR became the same.

When JR stopped his daily work at the Dana Cup in 2012, he remained active in Dana Cup's background, where his experience was invaluable and greatly appreciated and to such an extent that he was appointed "Honorary President".
During the busy football season in the 80's, JR had a little time for some council work. At that time it was a little too stagnant for JR's temperament. In recent years he resumed his activities in local politics and this time he was warmly welcome within his group in the city council hall. The Social Democracy and Hjørring City Council could now enjoy and benefit from his local insight.   
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NB 02.11.17

Releases fresh colours of Visaro and Furon


Striking new colour boots for players who ‘Dictate the play’ or ‘Devastate the defence’

New Balance Football reveals fresh and striking colour updates of the Furon 3.0 and Visaro 2.0 boot collections. The new colour Furon features a combination of Bolt and Royal Blue, with Energy Red accents across the upper and studs, giving it a stand out look. The Visaro has been updated with a Black finish to the upper, with Bolt Blue highlights on the laces soleplate and studs.

Furon 3.0 is designed for players that step onto the pitch for a single, momentous opportunity, defining the outcome of a game by devastating the opposition’s defence. The boots have been designed with accuracy and acceleration in mind. A lightweight-engineered hybrid mesh with zonal support frame allows a cleaner strike for deadly finishing. Engineered with a lightweight TPU/Polyester mesh upper for explosive power and ball feel, the Furon encompasses a Fantom Fit selective melt process which forms fused areas on the boot for increased durability, structure and support around the foot. A data designed REVlite foam insert provides directional in-boot traction, targeted for acceleration motions and cushioning. Furon players Jesus Navas and Kevin Mirallas will debut the new colour boots in-match this weekend.
Complementing this release is a new colourup for the Visaro 2.0 boot. Visaro players take to the pitch for one reason; to dictate the play. With movement, passing accuracy and game changing creativity, they influence the game everywhere, all the time. The Visaro features data driven Hexaprene control and strike zones and an athlete inspired pro form last. A one piece form fitting moccasin construction helps to deliver ultra-precise long and short passing, as well as game changing invention. Data driven multi-directional stud placement, an engineered soleplate with lightweight chassis, and Fresh Foam midsole unit all contribute to outstanding dynamic maneuverability and enhanced comfort.
General Manager of New Balance Football Richard Wright said, “We’ve see a great reception to Furon 3.0, and we’ve worked closely with our players to develop this next colourway of Furon and Visaro. It’s a clean and bold set of colours which will be instantly recognisable on the pitch and we’re sure that pro and park players alike will really like them.”

The new Furon and Visaro boots will be available globally at: 
from 2 November 2017.
NB2 02.11.17


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