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23. - 28. JULY 2018 - HJØRRING - DENMARK

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 Dana Cup Offers Plenty of Opportunities

 Up to fifty clubs in Hjørring Municipality feel like farmers and the area's tourist attractions and souvenir shops: much of the year's turnover must be earned in a short period. For the clubs concerned it is during Dana Cup.

'Well, Dana Cup gives us a huge financial base to run our club as we would like. We have some ambitions with our club and the money we earn during Dana Cup is very important,' the deputy chairman of Hirtshals Boldklub, Kenneth Vendelbo, emphasises.

'Hirtshals Boldklub and Dana Cup have worked together for many years and the club earn money in particular by accommodation between 600 and 700 people in Hirtshals school and about 500 in Horne-Asdal school. The "lodgers" are mostly Germans, Swedes and Norwegians; some have stayed there before but many are also new.

'Moreover, we also have stalls in Hirtshals stadium and on the fields at Nejst next to Hirtshals Hallen,' adds Kenneth Vendelbo, who says that during Dana Cup almost two hundred people volunteer.

'In the schools four people are on duty at a time around the clock. Typically, they stay for six hours and many of the volunteers keep coming back. Of course, this means that we use the same people every time but, on the other hand, they are all very experienced ensuring high quality,' Kenneth Vendelbo underlines.

However, the active members of Hirtshals Boldklub are not idle for the rest of the year. The club is also involved in Small Ships Race, Hirtshals Fish Festival and Music under the Stairs in order to provide the economic foundation that enables them to run a large and ambitious football club.

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