Challenges in sport. Social experiences. Cultural enrichment. Dana Cup has it all.

Over the last 29 years more than half a million participants from 100 nations have made Dana Cup known all around the world.

Denmarks largest sporting event and the worlds most international youth soccer tournament, is a well oiled organization that looks forward to welcoming you and your team here to Hjørring.

Dana Cup has a unique international atmosphere and at the same time takes place in a secure area, one of the most beautiful in Denmark.

Challenges and experiences in a unique setting. That is Dana Cup.

More than 850 teams from 45 different countries, every year.
108 different nations have visited the Dana Cup.
Each year we are proud to welcome the rest of the world to Hjørring.

Dana Cup profile

Dana Cup is established as a subsidiary to the women’s soccer club Fortuna Hjørring. Profits from Dana Cup go to the youth department of Fortuna Hjørring.

Dana Cup’s business profile is shortly presented in the following mission and vision:

Mission: Our mission is to offer experiences to active people from all around the world, based on sports and cultural events.

Active participation in a soccer tournament is the basis for Dana Cup. However the experiences of participating in Dana Cup should be understood in a wider context.

The sports element is important but for the participants as well as for the team leaders, families, and fans Dana Cup shall be an experience of thorough quality and credibility from our organization. of hospitality with the organizers and the environment and of international inclusion and social responsibility in the tournament composition.

Vision: To be a recognized organizer of first class sports and cultural events at a local and international level.

Dana Cup’s vision expresses the ambition to deliver not just quality but to ensure that this quality at any time and in any field can compete with the best on the market.

Dana Cup also wishes to be internationally known and accepted for delivering first class quality.

Including sports as well as cultural events in our vision means that Dana Cup operates within the modern experience economy where sport, culture and tourism should be understood as a comprehensive and constantly changing whole.